Marketing Analytics Platform

What You'll Get

  • Clear Attribution: Finally understand which channels and campaigns are actually driving revenue. No more guessing games or fuzzy metrics.
  • ROI Clarity: Track CAC, ROAS, and LTV across all channels in one place. Make confident, data-driven budget decisions.
  • Audience Insights: See which segments convert best and why. Optimize your targeting and messaging with real data.
  • Growth Metrics: Track funnel performance from first touch to conversion. Spot and fix drop-off points before they impact revenue.

What's Holding You Back Right Now

If you're like most marketers, you're probably dealing with:

  • Manual Reporting: Spending hours manually pulling data from different platforms just to get a basic performance report.
  • Fuzzy Attribution: Making budget decisions based on gut feel because the numbers don't add up across channels.
  • Conflicting Metrics: Getting different ROAS numbers from different tools and not knowing which one to trust.
  • Missing Events: Missing key conversion events because tracking isn't set up properly.
  • Impact Proof: Struggling to prove marketing's impact on revenue to the rest of the company.
  • Data Cleanup: Wasting time fixing broken UTM tags and cleaning up messy campaign data.

What This Frees You Up To Do

With reliable data and clear metrics, you can focus on what really matters:

  • Creative Strategy: Spend more time on creative strategy and campaign ideation.
  • Bold Testing: Test bold new channels and messaging without worrying about attribution.
  • Audience Connection: Build stronger relationships with your audience through data-driven personalization.
  • Smart Budgeting: Make confident budget decisions backed by solid numbers.
  • Clear Cases: Present clear, compelling cases for marketing investment to leadership.
  • Team Alignment: Collaborate more effectively with sales and product teams using shared metrics.

Getting Started in 3 Simple Steps

1

Connect Your Marketing Tools

We'll integrate these key platforms:

  • Ad Platforms (Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads)
  • Analytics & Tracking (Google Analytics 4, Segment, UTM parameters, Hotjar)
  • CRM & Marketing Tools (HubSpot, Salesforce, Mailchimp)
  • Social Media (Twitter, Instagram, LinkedIn, Facebook)
  • Email Marketing (Mailchimp, SendGrid, Klaviyo)
  • Content & SEO (Google Search Console, Ahrefs, SEMrush)
2

Define Your Metrics

We'll configure these essential marketing metrics:

  • Customer Acquisition Cost (CAC) by channel
  • Return on Ad Spend (ROAS)
  • Cost per Lead (CPL)
  • Conversion rates by funnel stage
  • Channel-specific attribution
  • Marketing Qualified Leads (MQLs)
  • Sales Qualified Leads (SQLs)
3

Get Your Dashboards

You'll get access to these ready-to-use dashboards:

  • Marketing Performance Overview
  • Channel Attribution Analysis
  • Campaign ROI Tracker
  • Funnel Performance
  • Lead Quality Metrics

Ready to Transform Your Marketing Analytics?

Book a 30 minute clarity call